Many years ago, I was sitting in a large group setting of 1000's of people. Speaker after speaker exhorted the crowd to embrace the group's mission of "Saving the World". I remember having a very disturbing thought that I wasn't sure how to reconcile:

"How are these people going to 'Save the World' if many of them don't really like people?"

Fast forward from the idealistic non-profit world to the present world of the small business. Although the goal is slightly different (small businesses don't want to "save the world" but they do want the masses to embrace their product, which was the essence of the former group as well), the fundamental issue remains:

 

Can you be successful if you don't LIKE people? 

 

Can your small business stand out from the competition if you haven't taken clear steps to value the people who are your clients and customers?

E-mail: andymiami@gmail.com